Experience

• Visual Artist Lead at Freeground Festivals

  Kochi, IN

  September 2023 - February 2024

  1) Led a 15+ member design team for Freeground Festival, Kerala's largest music event, crafting brand’s visual guidelines & art direction.
  
  2) Conceptualized and executed highly engaging social media posts, boosting audience interaction and online visibility, reaching up to 1 million in views & overall engagement.
  
  3) Produced 10+ motion graphic projects and 20+ video edits for offline marketing, enhancing promotional efforts.
  
  4) Fostered partnerships with 20+ influencers and 5+ media outlets, expanding the festival's reach and brand associations.
  
  5) Organized Freeground Festival with 8000 attendees over two days, featuring 20+ artists and 6 workshops.
  
  6) Contributed to collateral creation for a college event attracting 1000+ attendees.

• Digital Artist at FamPay

  Bengaluru, India

  September 2022 - August 2023

  1) Designed the visual identity for the brand revamp of Fampay to Famapp, and created over 100+ illustrations for the app’s opening screen, new features, etc.
  
  2) Conceptualized multiple delight features such as customizable QR screens
  
  3) Created redirect graphics to improve CTR up to 3.4% and channelize intent to Explore More section, leading to a 72% uptick in users landing on the screen.
  
  4) Created some of the highest engaged static & motion graphic content (Likes: 30k+, avg: 10K) for Instagram, our primary social media handle.
  
  5) Designed Brand Partnerships & Rewards section of the app (major revenue source of the app), inc. CTR to 65% for brands like Boat, Bombay Shaving Company, Adidas, Jio Cinema, Max Fashion, Unacademy, etc.

• Digital Artist at SimplePlan Media

  New Delhi, India

  March 2021 - September 2022

  1) Managed a team of 3 designers & interns to deliver video, visual & 3D concepts and designs for website & social media.
  
  2) Worked on 20+ clients in multiple industries such as gaming, beauty, electronics, etc. Executed end-to-end brand design (logo, packaging, illustrations, visuals, typography, etc.) for 5+ brands.
  
  3) Gathered valuable feedback, helped the creative director with pitches & presentations, and facilitated seamless communication within the team.

• Accessories Designer Internship Trainee at Blackberrys Menswear

  Gurgaon, India

  June 2018 - December 2018

  1) Made over 50+ designs for different categories including pocket squares, socks, belts, ties & lapel pins resulting in ~40% uptick in sales for some.
  
  2) Designed product packaging for the inner-wear category.
  
  3) Worked closely with manufacturing partners to develop these designs after learning the nuances of material, fabric, demand, budget, delivery time, brand language & other factors.